Generating value through each company's tangibles and intangibles is one of the main objectives of marketing consulting.

The main objective pursued by any marketing strategy is to gain in-depth knowledge of the company's chief asset: its clients. Once this is achieved, an action plan can be drawn up to provide valid responses and effective solutions to increase company profitability. We develop an action plan by analysing the following parameters:

• Strategic marketing
• Corporate identity
• Product portfolio
• Channel strategy
• Market analysis
• Alliance policy

Because of the changing conditions and competitiveness of markets, marketing should be a key factor to help a company stand out from its competitors and to position itself on the market.

We therefore respond to our clients' needs by offering consulting services based on and supported by the following strategic consulting tools:

• Marketing plans
• SWOT analysis
• Market research
• Steering the company towards more competitive positions
• Commercial feasibility studies
• Value-chain analysis
• Trend observation
• Generating added value
• Strategic positioning

Corporate magazines represent a basic way for any company to communicate with its clients, which is why corporate publications should provide a true reflection of the image of the company they represent and, if necessary, help improve that image.

All corporate magazines should be characterized by simplicity, functionality and, above all, maximum quality. Achieving the image of quality and service that any company is interested in communicating and should clabel class='arial12vermella'>ommunicate to others is only possible by using a clear structure, concise but entertaining language, and attractive design.

The magazine goes wherever company directors and sales representatives cannot go to subtly but effectively transmit the chosen message. It is therefore essential for the elements that define the company's corporate identity to determine the content and aesthetics of the publication. In this way, your company will have a quality communication tool that is attractive to your clients and, as you will quickly see, highly effective.

Internal magazines: We create tailor-made magazines based on the specific needs of each company department. Internal magazines can be a tool for sales management, human resources and even the internal communication department in the case of large companies.

Corporate or external magazines: We create tailor-made magazines based on the specific needs of each client or company. External magazines pursue different objectives from internal magazines. They can be used to inform clients of the company's products and services, and thereby improve the company's positioning and, ultimately, its sales.

Comprehensive corporate magazine service.

Our magazines are tailor made for each client. Our different business units are involved in this creative process.

• Corporate magazines
• Graphic design
• Management of advertising in corporate magazines.

Four basic steps for creating a tailor-made magazine.

1) Strategic marketing: The magazine is created after an initial briefing      is held to express the client's needs in terms of the marketing and      communication objectives the magazine should meet. Our strategic      marketing consultants define the structure the magazine should      have to meet the objectives defined by the client.

2) Graphic design: Our designers create the corporate image the      magazine should have by defining the magazine's style guide based on      the marketing strategy defined and agreed upon with our strategic      marketing consultants.

3) Corporate magazines: Our team of journalists gives the magazine      top-rate content to offer readers interviews, profiles and in-depth      feature articles created specifically for the magazine. All our content is      created with the topics of interest to the target the magazine is aimed      at.

4) Management of advertising in corporate magazines. We not only      create magazines to be read. We also create magazines with the aim of      ensuring that the advertising they contain is easy to sell. We believe      that corporate magazines can more directly reach targets that are      harder to reach through more conventional means. Our experience      in media marketing allows the client to obtain income from selling      advertising in the magazine.

BAG seeks to generate, strengthen and maintain relations with our clients and to take on as many projects for each client as possible

We design sales strategies and actions with the aim of facilitating interaction with our clients and also offer them our background and all our expertise in the area of marketing. We identify our clients' needs and opportunities in order to establish closer relations with them so we can become familiar with their needs and maintain the development of the product/service in accordance with them over time.

Relationship marketing is the point of intersection between marketing and public relations.

The main characteristic: personalized attention. Each client is unique and we ensure the client is aware of this by means of direct, personal communication, which reduces the costs of traditional promotion.

Customer relationship management ( CRM ) is one of the tools used in relationship marketing and is very useful for gathering information from our clients' own customers and informing them of the benefits and solutions offered by the company.

This task also includes a cultural change within the company in that all actions are focused on understanding the client. The strategy can be spread to all company areas and not just the marketing area.

At BAG, we see relationship marketing as the most powerful evidence that loyalty can only be based on getting involved in our clients' strategic plan, which will ultimately generate a win-win relationship.

Cross-selling is the main objective of relationship marketing at BAG, not only to acquire greater market share, but also to create a better relationship with the client.

The key to relationship marketing is quantifying its importance through measurable sales actions (events to sell the product or service, generating a database, etc.) that show the client that our work implements the company's strategic sales and marketing objectives.

Graphic design is an effective tool for bolstering your company's image and a business strategy that can mark the difference between you and your competitors.

We make comprehensive graphic design and corporate image services available to your organization.

We create your designs and handle the production of all graphic materials.

We manage the theoretical and production processes and centralize all the creative and production processes.

The possibilities of graphic design are infinite, given that more and more fields are now using visual elements. We make available our comprehensive service to you, based on:

Publishing design
Design of books, newspapers and magazines of all kinds

Advertising design
Design of advertising posters, ads, brochures, catalogues, merchandising, stands and commercial spaces, etc.

Branding and corporate identity design
Design of a company's general corporate image: visiting cards, logo, envelopes, internal documents, invoices, posters, etc.

Develop your company with the help of new technologies. Having a website is no longer enough to make your business visible in the wide world of Internet users in Spain and abroad. Our Online Services Division combines the visual development suited to each case with essential knowledge and experience in online marketing to adapt to any requirement and objective.

We always approach projects from the perspective of a consultancy and the business. New technologies should help your business become more consolidated and grow by generating the best possible return on the investments made.

Our main services fall into the following categories:
• Web Development
• Positioning (SEO/SEM/SMO)
• Dynamic Social Network Strategies (personalization, follow-up,    community manager)
• Online Marketing: strategy, design and coordination of actions (email    marketing, newsletters, etc.)

Web Development
We work on projects involving corporate websites, commercial websites, micro-sites, mobile applications (Android/iPhone), online promotions, banners, etc., and always with a direct, practical approach. The first step of our designers when taking on a new project is to turn off the computers and speak with the client. Aspects such as the look and feel, objectives and general tone of the website respond to a strategy that comes from the client and must meet the primary objective of helping grow the business.

Positioning (SEO / SEM / SMO)
Having a website isn't enough anymore, especially if no one can find it. We provide greater visibility and more interaction with clients and, in general, ensure that your business has a more substantial image on the Internet.

• SEO (Search Engine Optimization). Positioning your website on search    engines and optimizing its internal structure to improve its ranking on    search result lists.
• SEM (Search Engine Marketing). We use powerful search engine    advertising tools (Google Adwords, etc.) to increase your visibility in the    online world.
• SMO (Social Media Optimization). We optimize your presence on social    networks and make it more dynamic to take advantage of all the    potential of these new marketing tools.

Dynamic Social Network Strategies
The creation, development and/or promotion of your presence on social networks. The first step is guaranteeing a suitable, well focused presence. However, companies then need to take a stance on these social networks if they don't want to simply adrift in a sea of opinions. A community manager is placed in charge of looking out for the integrity and online identity of a brand or a company to ensure that it grows and develops.

Online Marketing: 'Smart' Marketing
A wide range of varied disciplines is involved in a good online marketing strategy: planning, creating, promoting, monitoring, etc. Given any online problem, our approach as consultants is to start studying the business and understanding it as much as possible so we can develop the best online strategy.

The services our clients currently require the most are producing and following up on their newsletters and other email marketing actions. As an alternative to classic marketing techniques, email marketing is a very effective communication tool that contributes a great deal of direct traffic with user profiles in keeping with your objectives, though it is important to have intelligent content, attractive, friendly graphics, and simple actions and messages.

In the world of online marketing, the economic resources invested are not directed towards an anonymous mass, but are used on actions and campaigns that can reach the target and help measure results, which is unthinkable in the traditional media. This capacity for measuring does not guarantee success in and of itself, but does provide invaluable help when taking a new approach with an action or campaign that is not achieving the anticipated results.

Today, internationalization is synonymous with globalization.

The internationalization of economies and markets is a result of the phenomenon of globalization and local thinking, which is becoming more and more intense and necessary to survive as a company, and is producing more interrelations between national economies.

Internationalization is part of a company's production process to continue growing while remaining competitive on the local market. To do so, it is necessary to enter new markets and diversify the risk of stagnation or the loss of market share.

This involves forging new international political and business relationships. However, in many cases, companies are not ready to make so many structural changes in such a short time.

BAG is an international consulting firm specializing in foreign trade services. Our consultancy is made up of a team of professionals who focus their efforts on providing advice and developing international projects. This team actively participates in the ongoing search for business opportunities, which may arise in the form of the purchase or sale of products and/or services with the aim of introducing the company into different international markets.